Gaurav Wadhwa is a Leader in Original Content & Building Global Brands. Gaurav can be easily defined as ‘one fuelled by music’ and an explorer – of culture, music, technology, brands and storytelling. He believes that music has the potential to be a universal tonic for most businesses.
With over 13 years of experience, Gaurav has worked with MTV to curate their music & film strategy & Music IPs for sponsors clients, with Red Bull to create campaigns around platforms such as music, F1, adventure sports etc., with Pepsi India as GM Marketing – Innovations & Platform on PEPSI. Gaurav spearheaded PepsiCo’s ‘Pepsi MTV Indies’ project.
He spent the last 2 years driving growth at Saavn via differentiated music curation & IPs and the launch of original content in podcasts & music.
Gaurav continues to build branded content & platforms partnerships for Mountain Dew as an in-house Consultant and is working to bridge the gap between music artists and brands on some upcoming projects.