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How-To

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All About Music, a throwback to the “All About Brands in Music: Brand Equity: Opportunity Awaits!” panel at the conference. Music Marketing is a largely new market in India, where artists are seen to be endorsed, plugged into brand requirements and visa versa. While the Music industry is one of the oldest industries in the world. This panel at All About Music indeed was very insightful.

With All the “noise” around, marketers must adapt a unique approach to reaching and keeping their consumers, in this case, keeping your listeners engaged. Making emotional connections in the simplest ways possible could be the great solution to interact. 
Would you agree that an emotional connection is more important than customer satisfaction? 
Here are 5 key strategies I gathered from the recent launch of Caravan