Music Boutique that is Jet Synthesys’ digital music and video content creation arm released the fourth single, ‘Dhadkane’ with Rahat Fateh Ali Khan under it’s exclusive property with smartphone manufacturer OnePlus. The property is called ‘OnePlus Playback’ and is an initiative to promote Indipop music in the country.
Dhadkane is very close to my heart as my producer Salman Ahmed was very clear that after Zaroori Tha the next video has to hit a billion views in half the time. Personally, to me numbers or hits do not matter, what matters is the song or music composed by me is like by the people. Once again associating with Shamir Tandon is a wonderful experience as he has great sense of music and is a stalwart in the industry. The video of Dhadkane is totally a new experience for me as I have not featured in such a colorful and glamorous video before. Hopefully people will like what has been put together with collective efforts of a lot of people from different continents.” – Ustad Rahat Fateh Ali Khan
After the success of Neha Kakkar’s ‘Dil Chahiye’, OnePlus Playback is back with another amazing music video that is ‘Dhadkane’ by Ustad Rahat Fateh Ali Khan. The video is curated by Shamir Tandon and produced bySalman Ahmad. The three previously came together for the song ‘Zaroori the’ that went on to get 538 million views on Youtube.
With the release of every music video, we see a growing preference for new music among the audience. What works beautifully well for ‘Dhadkane’ is the location we’ve filmed the video at – Los Angeles, which reflects the softness and tranquility of Sufi music to perfection. It also captures the depth of talent of Rahat’s 600-years-old family legacy in music.” – Rajan Navani, Vice Chairman and CEO, JetSynthesys
The video is shot amongst the picturesque views of Southern California. The music, lyrics, and art direction are all inspired by the scenic beauty of the location and this is the first time ever that Rahat is part of a story-line in a video, playing himself.
We at Music Boutique, as part of the well diversified JetSynthesys Group, are excited to create quality music content, that is diverse, for our global audience. It’s our endeavor to capture the uniqueness of every music artist. This Sufi rendition by Ustad Rahat Fateh Ali Khan will surely win many hearts.” – Shamir Tandon, Curator
On a journey to revive the era of Indipop music videos and singles, ‘OnePlus Playback’ plans to release singles every few weeks. The series recently featured young, pop singer Jonita Gandhi and popular playback singer Neha Kakkar. The lineup for the next couple of months includes music by Mumbai rapper Divine, amongst others.
Its 4 years on since Shamir Tandon & I embarked on an amazing journey with Zaroori Tha as a non-film song. This magical song has recently crossed over half a billion views and was a genuine trend setter for independent music to be recognized again. Post 2014 others have realized this and singles / independent / non-film music is huge across digital platforms. Partnering with JetSynthesys’ Music Boutique is a wonderful experience and a great concept for artists.” – Salman Ahmad, Producer
Watch the Video: Dhadkane