Today’s Role Of Music Journalism & Music Writing
Premium Content Vs Regular Content | Passive Readers Vs Active Readers
What Is Our Consumer Reading?
WHO PAYS FOR MUSIC JOURNALISM? – Brands & Consumers
A question directed to the panel was, “What does it mean for the way journalism is done and talking about the ethical implications of brand sponsorships in both journalism/ music biz verticals and events?”
The Sustainence – Revenues?
Our Audiences are not limited, but fragmented. As we already shared above, there are two kinds of readers, passive and active. The premium content generated by music journalists is accessed by passive readers, under the subscription economy! While there are multiple forms and formats of the same content that is out there. Each story is told uniquely, be it in twitter format, or video, its all about what the consumer is suitable to. Music journalism stays, it’s only the formats and trends of consumptions we have to keep in mind.
The bottleneck is not the tech companies hoovering up the ad revenue, but rather, how sales are approached in a traditional media set-up. – Aparajita Misra, Loudest.in
Secondly, why are we selling ad spaces and not telling a story? Because innately that’s what journalism or any content company is about. To attract revenue, and sustain music journalism, we gotta stick to what we are made for.