JetSynthesys’ digital music and video content creation arm Music Boutique and smartphone manufacturer “OnePlus” have come together to build the property – OnePlus Playback to focus on promoting Indipop in the country. It’s first single ‘Ishare Tere’ published by T-Series, sung by Guru Randhawa and Dhvani Bhanushali, clocked over 110 million views in a little over a month. The song and video curated by Shameer Tandon and the Music Boutique team released on T-Series’ YouTube channel on 25th July and created history by crossing over 10 million views in less than 24 hours.
JetSynthesys is a fast-paced digital entertainment company with a portfolio of world class products, platforms and services, touching the lives of more than 100 million consumers in India and around the world. Through its diversified business divisions across gaming, music, digital & social entertainment, celebrity video blogging, AI & machine learning technologies, the company aims to digitally connect celebrities, brands and consumers and drive user engagement and monetization through personalization. In addition, Jet Ventures the strategic early stage funding entity and JetLabs the accelerator program, partners with passionate founders to build sustainable global consumer products.
In India, the company has innovated and pioneered celebrity gaming successfully with a catalogue of over 300 exciting games across HTML, Java, Android and iOS platforms featuring eminent stars like Salman Khan, Sachin Tendulkar and others. Headquartered in Pune and with offices in Europe, UK, US and India, JetSynthesys is equipped with the best in class technical and creative talent, striving to create and connect worlds.
Music Boutique & Shameer Tandon
Music Boutique, founded and led by the country’s foremost creative professional, Shameer Tandon, is creating best in class digital music and video content as part of JetSynthesys’ global digital ecosystem in media, entertainment and sports.
Shameer Tandon was the head of EMI Virgin Music for South Asia. Instead of moving higher up in the global team in London, he quit his to pursue his passion of creating music. His bouquet of films as a music composer include 4 national award-winning films. A front runner in international collaborations with musicians from across the globe, Shameer founded Music Boutique in 2011 and thereafter has been wearing multiple hats of creativity and of developing digital properties that are unique and give opportunities to lots of artists. Shameer is the only musical artist whose 6-Pack band won the Grand Prix Glass Lion at the Cannes and the only South Asian musician to perform on main stage Cannes.
One Plus Playback
OnePlus Playback is a one of a kind music property on YouTube produced by Shamir Tandon’s Music Boutique. With an aim to promote independent music, the mobile company will be releasing 10 new music videos sung by the most popular artists in India. They promise that each music video will showcase beautiful visuals with songs that will melt your heart and move your body.
Read more about One Plus Playback here.
Shameer Tandon said,
We at Music boutique, as part of the well diversified JetSynthesys Group, are fortunate to lead the non-film music piece in association with our partners. This is just the tip of the proverbial iceberg and a lot of music and content will unfold in months to come. We strongly believe that this is a great time for artists, musicians, digital platforms and investors alike and we are happy to join the dots.
In its first season, the property is set to promote singles by Sufi-pop star Rahat Fateh Ali Khan, the Kakkar family Tony, Neha and Sonu, Mumbai rapper Divine, and pop singers Jonita Gandhi and Dhvani. It plans to release a new single every few weeks and host the videos on YouTube and promote it through various audio streaming and OTT platforms, besides radio and television.
Adding to the online frenzy, is another single from the house of Music Boutique – “Dimaag Ke Taale Tod Na” featuring youth icon Tiger Shroff curated for YRF studios and Brooke Bond Red Label. A couple of months ago the 6-Pack 2.0 band was launched by Karan Johar and has also been making waves with uniqueness of the content and social cause associated with it. This is the fourth song under the album 6-Pack 2.0, created with specially abled child artists. The earlier songs “Dil Toh Paagal Hai (Isspeshal Mix)” feat Vishal Dadlani and “The Isspeshal Yaari” feat Neha Kakkar were critically acclaimed by music lovers across the country.
An avid music listener and a classical singer himself, Rajan Navani, MD & CEO, JetSynthesys said,
With “OnePlusPlayBack” and “6-Pack 2.0”, we’re bringing back the era of music videos and singles. Today, with an increasing number of independent artists entering the music scene, backing and promoting talent is important to the overall growth of the industry. The song’s success speaks volumes of audience interest and preference for new music!