Saavn, India’s leading audio streaming service, announced the release of Vibe by Canadian Artist, The PropheC, as part of its Artists Originals (AO) initiative.
Saavn’s Artist Originals (AO) repertoire was launched in February 2017 to empower artists, songwriters and producers from around the world and connect East-West talent and fans. Indian hip-hop star Naezy, Toronto-based DJ Sickick, singer-songwriter Prateek Kuhad, U.K.-based independent artists Zack Knight and Jasmin Walia, and Mumbai-based producer, composer and keys player Sandunes have also launched songs under the Artist Originals program.
Gayathri Natarajan from Loudest had a few questions for the Canadian Artist about his experience with Saavn, the response of Indian music lovers and his journey.
PropheC: We had been talking to Saavn AO for a few months trying to find the right project to collaborate on. As soon as I completed “Vibe” I sent it over to the team and from there we all felt it was the right track to do.
Gayathri: What is the present experience with the AO release, any personal stories, anecdotes?
Gayathri also spoke to The PropheC about the workings and challenges of Independent artists in India.
PropheC: As an independent artist it has always been a challenge to reach every single outlet with each release. In the past it was difficult to find an audience. But now that I have built a stronger fan base. It is always my goal to reach more and more outlets with each song or album.
Gayathri: As an artist, what is your take on the business of music in India,what do you feel has to change, what is the response of the Indian people, venues, platforms, festivals and other stakeholders to new formats and genres of music?
PropheC: I think the music business has grown a lot in India. One of the main changes I see is the fair compensation of all writers, composers and players on songs. Hopefully things will continue to change. Any person who has worked on song will be able to receive publishing and a share of their contribution.
In terms of the Indian audience, I feel truly blessed to have the support I have received over the years. A lot of my core fans come from India and have worked hard to spread my music. I never thought that India would accept my music, but every year its astonishing to see the love I have received. I’m looking forward to performing in India very soon! Can’t wait to connect with the fans and see what the live scene there has to offer.
Follow this link to keep in touch with The PropheC. Maybe you might not have to predict his upcoming music after all! Click Here